Growth, progression, long-term ambitions, and the desire to do something “more” have always have been part of the fabric of the Kelly family. The level of risk and amount of time has been the only variable. Doing “nothing” was never on the table.
For a few years, a burning desire to own his own business had John Kelly on the lookout for possible opportunities. Their evaluations of prospects were more than the standard balance sheets, viability, and profit margins. Frankly, those were middle-of-the-pack requirements. Rather, Kelly was searching to interact and give back to their community, to serve their neighbors with unmatched customer service, to influence their children’s work ethic and understanding of business with hands-on lessons, and to directly influence their family’s long-term aspirations.
“We have never been afraid of physical work. You can’t be, being from this area or in this type of business,” John shares. “With the greenhouse’s history and its dedication to quality, we saw an opportunity to carry on a successful story and add our own chapters.”
The Kelly family’s first season found them learning with the former owner right at their sides. He was essential to ensuring a smooth transition and continuous quality. Today, both John and Jessi work full-time both in and on the business.
At the dawn of a new Chippewa Valley Growers’ season—and with a little more experience under their belts—the Kellys are excited for a few new initiatives, more face-to-face time with the Eau Claire community, and increasing their family’s shareable adventures. Here’s to a bountiful season… and many more ahead!
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